CMC: How We Built This :: Just Add Sprinkles – Episode 43


Now we’ve changed our name to City mom COLLECTIVE, and our local sites are also rebranding, but it started at one point with two moms, an idea, and the desire to gather moms together. 

Join Stephanie and Michelle as they interview Joy Cherrick, co-founder of Scottsdale Moms Blog, and City Moms Blog Network – now rebranded as City Mom Collective. Joy and Steph discuss the idea that sparked the very first Sister Site, and how each of their unique gifts helped them grow that idea into the national brand is it today.

Steph also shares the heart and purpose behind the reveal of City Mom Collective and this exciting new rebranding initiative. Michelle also quizzes Steph on her knowledge of CMC Trivia!

Episode 43 :: Show Notes

Episode 43 :: Brought to you by KEEP Collective

KEEP Collective is more than a jewelry business—we’re a community of storytellers. Our mission is to give every woman the means to designer her one-of-a-kind life. We launched KEEP Collective to help women run their own business, create lives they love, and celebrate what truly matters with personalized jewelry and accessories.

Who is a KEEP Collective Designer? They are: teachers, nurses, photographers, soccer coaches, stay-at-home moms, executives. They are storytellers.

Visit to get started in minutes with kits starting at just $49.

Episode 43 :: About Our Guest


Joy Cherrick is a homeschooling mother of 6. That breaks down to three boys and three girls ages 10 down to 14 months. She is the co-founder of City Moms Blog Network, now City Moms Collective and creator of newly released Nature Study Hacking series. She works as home educator during the week and gets great refreshment by being outside and working out regularly. She is crafty, curious and always reading and always in the middle of some sort of project.

joyheadshot - Joy Cherrick

Subscribe To Just Add Sprinkles...

CMBN Content

Did you like this episode? Please subscribe, review and download Just Add Sprinkles: Celebrating Motherhood!


Please enter your comment!
Please enter your name here